Make People Want To Work With You

People don’t buy what they need. They buy what they want. In sales and marketing it is your job to make them want what you have to offer. You can elicit desire once you make the customer aware that your proposition indeed can; either fill a need, grant a wish, or minimize risk. Understanding how to make other people want to work with you to achieve what you want is one of the keys to success in any area of life (and not only in sales).