Value creation comes from meeting customer needs. You could say that the purpose of business is doing something good for someone else, either for profit or nonprofit depending on organizational objectives. This is reflected in our company's motto: "We create value together with our partners and a better, everyday life for our customers." I am even thinking about the purpose of life in a similar way; creating value equals doing something good for someone else.
Sunday, January 17, 2010
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011