The Mission Statement

A mission statement is a formal short written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. A company's mission statement should include a method and a measure. To be effective you should be able to answer the following questions; How will we achieve our goal and how do we know we have arrived?

Imagination versus Knowledge

Albert Einstein said; "Imagination is more important than knowledge!" From this follows it is very important to develop your creativity. In a world of commodities a creative approach can be your greatest differentiator in the battle of business (as well as love).