The answers to the practical questions in life are often simple. If you want better grades in school, the answer is; "Go to class. Do your homework!" If you want to lose weight and be more fit; "Eat less, exercise more!" We all know these things but we don't always do them. It takes a bit of self discipline! The secret to success involves overcoming temptations of instant gratification and doing what is good for you in the long term. Success is not in the knowing, it is in the doing.
Saturday, June 7, 2008
Friday, June 6, 2008
Keys To Marketing Communication
In your marketing communication material firstly, make it easy for the customer to say "yes" and introduce nothing she can easily repudiate. Keep the communication brief and to the point to evoke curiosity and make her want to know more. Minimize customer risk, make it safe to do business with you by offering guarantees, freebies or a customized approach. Over all in your customer communication, be personable and express your personality like a real human being. Good luck!
Posted by Urban Gavelin at 2:05 PM No comments:
Thursday, June 5, 2008
Don't Beat The Dead Horse
Every once in a while you have to figure out when to stop fighting a lost cause or trying to reach an unattainable goal. One way to determine this is to set a time goal or deadline. When overdue, sit down and think about a possible change of focus or simply set a new goal and for crying out loud; stop beating on that dead horse.
Posted by Urban Gavelin at 8:01 AM No comments:
Wednesday, June 4, 2008
Challenge Your Thinking
For survival and practical reasons the human mind constructs chunks of thoughts into concepts, associations and assumptions to rationalize and aid our thought process. The creative mind knows how to challenge conventional wisdom by asking questions, like "How come I think this way?" and "Why is this important to me?" To become more conscious and creative, Ask yourself; why not?, more often.
Posted by Urban Gavelin at 7:47 AM No comments:
Tuesday, June 3, 2008
Measure And Measure Again
There is the old carpenters rule of thumb that says: "Measure twice, cut once" to be sure the measurements are correct since mistakes in measurements can be very costly. The rule of measurement also applies in business. To be successful you need to be constantly measuring your progress towards your goals. Are you tracking well and getting closer to you goals each week? If you have goals you can't measure, how will you know when you have arrived?
Posted by Urban Gavelin at 7:51 PM No comments:
Monday, June 2, 2008
Great Strength, Big Weakness
The world of life and leadership is full of paradoxes. In classical philosophy, the word dialectic means controversy and is based on the idea that to every argument there is a counter argument. I have found that your greatest strengths often become your biggest vulnerability. If you are great with people you may not be as good attending to details for example. Balance your team to offset your weak areas with people of complementary temperament and skill.
Posted by Urban Gavelin at 8:25 AM No comments:
Sunday, June 1, 2008
When I think back on my role models over the years I find that they have been quick to act when they got an idea, from getting dates in high school to landing business deals later in life. My worst role models were also quick to make rash decisions, failed or died before their time. The difference between success and failure is a bias for action based on informed intuition. Don't wait, don't procrastinate. Get the relevant information and act decisively.
Posted by Urban Gavelin at 11:42 AM No comments:
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011