When you are making an investment, either monetary or in people, projects or opportunities, often risk is the most critical factor. If you can manage the downside, the upside usually takes care of itself. You only have figure out how to minimize your risk exposure and protect the soft under belly and you are already halfway to success.
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011
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