Develop Your Courage

Opportunities for further growth lie outside your immediate zone of comfort. Develop your courage. Learn to take intelligent risks to move forward. The best way to combat lack of courage is to confront it. Do the thing you fear anyway and see insecurity lose its grip over you. "Just face your fears and focus and stand up if you fall. The flower blooming late is most precious of them all."

Minimise Customer Risk

Risk is one of the major reasons why customers don't buy. Your client is not willing to take unnecessary risk. First it is a matter of establishing trust in your relationship and secondarily having them comfortable with the terms of the deal. It is your job in sales to minimise your customer's risk exposure. Figure out what you can offer. Can you give a money back guarantee or promise 100% satisfaction?

Doing Nothing Is the Biggest Risk

Inertia, doing nothing - is the biggest risk to your business, health or your relationships. In sales the greatest threat is not coming from competition but from customers not buying at all. Invoking action then is the key! Think about this in your sales and marketing activities as well as in you personal health diet and exercise regimen (doing it) and in your major relationships.

Manage To The Downside

When you are making an investment, either monetary or in people, projects or opportunities, often risk is the most critical factor. If you can manage the downside, the upside usually takes care of itself. You only have figure out how to minimize your risk exposure and protect the soft under belly and you are already halfway to success.