Monday, October 15, 2007

Expect The Best, Prepare For The Worst!

When engaged in strategic planning I have found it intelligent to work with scenarios and trigger points for each scenario. When the trigger points are reached you will execute according to that specific plan. Since you don't know exactly what the future will look like develop contingency plans around your scenarios to describe your course of action if the triggers are not reached. You should expect the best but prepare for the worst!

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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