Friday, September 18, 2009

Understand The WHY

Talking about mergers and acquisitions, it is usually straightforward to agree on the WHAT, WHEN and HOW when we enter into a new relationship with another party. A corporate lawyer recently told me that most arguments and problems stem from disparate views on WHY we are doing this in the first place. Spend time upfront and make sure you have a common understanding about WHY.
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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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