Sunday, July 12, 2009

Do The Opposite

Most people as well as businesses are often charging in one direction after "the next big thing". One excellent way of differentiation is to do the opposite. Many times that's where you find uncontested market space. Rather than competing on the same premises head to head with all the others you will find margins and pools of profit where there is little competetion out there in the blue ocean. Observe the masses and do the opposite.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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