Improved Responses

I once heard a direct marketeer describe the recipe to his secret sauce like this; clarify, verify, testify and get 'em to buy. He said those steps were the best in order to attract high response rates. He is right. In a sales situation it is the same thing; be clear in your communication, make sure about the customer need, exemplify with other customers and ask for the order. It does not matter if you are selling a product or just your idea.