Thursday, June 25, 2009

Improved Responses

I once heard a direct marketeer describe the recipe to his secret sauce like this; clarify, verify, testify and get 'em to buy. He said those steps were the best in order to attract high response rates. He is right. In a sales situation it is the same thing; be clear in your communication, make sure about the customer need, exemplify with other customers and ask for the order. It does not matter if you are selling a product or just your idea.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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