Wednesday, May 20, 2009

When Is It Strategic?

You often hear the word "strategic" used to explain our making poor choices like going ahead with a bad business or dealing with unprofitable customers or chaotic projects. We excuse ourselves by saying "Well, you know, it is a strategic deal/customer/project!" This use of the word has clouded our understanding of the real meaning of the word "strategic" which means this is a very important business consideration that influences the outcome greatly.
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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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