Saturday, May 23, 2009

Eliminate Must

When attempting to motivate yourself or your co-workers to action don't use the word "must". Say "we will" or "we can" instead. This will provide more energy and enthusiasm. The word "must" trigger negative emotions preparing us to defend ourselves from the threat of failure making us feel insecure and powerless. For maximum performance take the word "must" out of your vocabulary.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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