You can use reciprocity and obligation as a strong influencing factor with others. If you give the other party something first, like a free tasting at the supermarket, the gift creates in a sense a moral obligation and we feel like we owe them something in return and often we pay back by purchasing a full container of the same stuff. Figure out what gifts you can provide your business contacts and acquaintances.
Monday, May 11, 2009
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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