Friday, April 17, 2009


In any communication exchange there are so many things that can go wrong. For starters, first we need to speak the same language and dialect. Then, once we understand the words we need to interpret the meaning and articulate an appropriate response back (upon which the process starts all over again). Given the complexity of human communication we should not be surprised that misunderstandings occur, but rather that we sometimes do understand each other.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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