The Nail Down Technique

In sales or whenever you are in the process of persuasion, the use of the nail-down technique is very powerful. You first explain the benefit to the other party and secondly ask a question about that benefit. "The benefit of what I am suggesting is that ... (insert benefit) and I think this is of great importance to you. Wouldn't you agree?" Once they agree on the benefit it is difficult to say no to the solution you are proposing.