The A-I-D-A Method Of Communication

In sales and marketing communication you have only a few seconds to grab the attention of your prospective customer either on the phone or in a letter. The headline/introduction should therefore be short, catchy and focus on why the client should bother to read/listen any further. Always remember to ask the customer for action in the end. Here is the proper sequence; Grab ATTENTION! Ignite INTEREST! Evoke DESIRE! Call to ACTION!