Sunday, October 5, 2008

Where Is The Wow Factor?

Examine your points of differentiation. How can you load your offers with things that make your customers go "wow!" What could it be? Don't use price as a wow factor. Figure out how you can add value instead of subtracting price. Use contrasting messages in your advertising. Show customers their hell (problems) before you show them your heaven (solution). Chances are they will go "wow"!
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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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