Saturday, September 13, 2008

You Get What You Negotiate

I remember an old advertisement for a negotiation course from an in flight magazine. It said; "You don't get what you deserve, you get what you negotiate." And it is so true! Prices do not exist, they are just arbitrary numbers, pulled out of a hat, written on a piece of paper. The same holds true with terms, they are to be discussed and agreed upon. Learning how to negotiate well is one of the best investments you can make. It can pay off instantly in the first couple of deals you do.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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