The 10x Improvement Challenge

I like the challenge of the 10x improvement question. This line of thinking was introduced by General Electric and has since been used in many other places. The answer to the question suggests what you need to do differently in order to deliver something of ten times the value. The power of this question is that you can not arrive at the answer with incremental, slightly improved ways of doing business but that you have to re-engineer the entire process in order to get there, ten times faster or cheaper or whatever. Try the 10x logic of thinking next time you are faced with a business challenge.