In medicine a doctor follows a procedure he has learned in school. First comes examination, investigating symptoms and gathering information from the patient. Secondly there is diagnosis determining what is wrong with the patient and finally there is prescription telling what the patient has to do now to get well. It turns out this is very much like the selling process. With practice you too can become a surgeon of sales.
Monday, November 30, 2009
The Medical Procedure To Sales
Posted by Urban Gavelin at 12:06 AM
Labels: diagnosis, doctor, examination, prescription, procedure, sales
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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