One of the best way to influence others is by telling stories. There is something about a good narrative that is difficult to challenge. A story acts as a kind of independent witness in a trial. No one can argue with the experiences of others. This story telling technique is commonly used in politics, religion and by great sales- and marketing people. Figure out how you can use story telling when influencing others in your line of work.
Thursday, August 6, 2009
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011
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