Thursday, July 30, 2009

The Raspberry Jam Principle

Focus is very important for us to achieve any level of success. What ever you are involved with, don't spread yourself too thin. This is sometimes referred to as the Raspberry Jam Principle. You want to have energy and strength to carry your initiatives to fruition. In sales and marketing, for example, decide on your target audience in such a way that you spread your raspberry jam in tasty enough chunks.
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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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