Tuesday, February 10, 2009

The Reality Principle

Jack Welch of General Electric is a strong proponent of the reality principle. You have to look at the world as it really is, not as you wish it to be. The idea is to be brutally honest about what is the reality of the situation in order to assess it and action it properly. When you are making your plans of action they have to address reality (what really is) to be effective. Adhering to the reality principle is a wise thing to do.
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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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