Givers Gain

There is the law of reciprocity that says when you give, in the long run, it will be given back to you. It is like you are accruing good will on an invisible account. I am not making a moral point here, but a practical one. When people focus on others instead of themselves in business situations, it creates an image of them as "one who helps other people". Others will in return therefore want to help them. That way the givers also gain from the exchange.