Monday, December 15, 2008

Culture Versus Strategy

What is more important between having a strong company culture or a great strategy? The truth of the matter is that culture is more important, in that a bad culture can not implement a good strategy. In a start up it is the same thing. Investors first look at and evaluate the key people and then they look at the strategy and the business plan. Good people can execute to a poor plan and still make it a success but bad people can never execute a great plan. Culture trumps strategy every time.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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