Tuesday, October 14, 2008

Help People Remember

When you are presenting something in order to influence or persuade here are some tips for helping people to remember your arguments better. People remember what is being said first and last and tend to forget more of what was said in between. This has to do with concentration and attention span. Say your main points and use your strongest arguments in the beginning and in the end. Link the information to what the other person already knows. Present your information in an unusual way and people will easily remember. Be enthusiastic and repeat your main points through summaries. This way you help your audience to remember!

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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