In military strategy there is the concept of surprise in dealing with the enemy. In sales and marketing you can use the tactic of surprise to evoke attention and interest from your customer. You can do the unusual as long as what you say or do is relevant and you can back it up with facts. Use trade statistics or other independent data to support your claims.
Sunday, March 30, 2008
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011
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