Be of value to your contacts. Find ways to be helpful and useful. To be effective in your sales and marketing message you need to provide a lot of value to your customers upfront in order to stand out from the crowd. Just like the vacuum cleaner salesman of old used to ask when he knocked on doors; "Can I clean the living room for you, ma´m?"
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011
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