Friday, December 28, 2007

Desire For Gain, Fear Of Loss

Two of the strongest human motivators are "desire for gain" and "fear of loss". In sales use both sides to motivate a customer. In determining personal behaviours; watch out for fear and greed motivators. If we are not careful desire can make us do the wrong thing and fear can keep us from doing the right thing.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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