Never Quit, Never Lie, Never Apologize

In the TV-series about the Mcahan family from the 1970's ("How the West was Won") the old cowboy Zeb had a motto that goes: "Never quit, never lie, never apologize." I think he was on to the secrets of success in his own, old fashioned cowboy-sort-of-way. Sustained effort, honesty in purpose and a fearless non-apologetic style is key to any effective communication and in influencing others. Be bold and never excuse yourself when you stand up to deliver a speech.