Sunday, August 5, 2007

Understanding Sales As A Buyer

When we want to improve our selling skills it is useful to think about it from the perspective of the buyer. When we are on the purchasing side of the table we don't want to "get sold to". We want to make up our own mind based on what is being offered, taking the trustworthiness of the sales person into account. A great question to ask when evaluating new sales techniques is: "Would that approach work on me?"

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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