Tuesday, September 8, 2009

Who Knows You?

Start a personal branding campaign and be prepared to work hard. Register your name brand online. As in classical advertising it takes at least five to ten impressions to generate a buying response. Show up where people in your marketplace meet. Learn to socialize and mingle. Become an expert in your field. Make a personal marketing plan and execute it with fervor. It's not who you know, it's who knows you in a favorable light.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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Bottleneck Blog by Urban Gavelin © 2007-2011