Thursday, August 20, 2009

Serving Customers Profitably

When you are preparing offers for your customers think about these strategic options: It is your unique way to provide value that makes customers buy and it is what you choose not to provide that makes you profit. You can not be all things, to all people, all the time. The way to having happy customers is to think about what new elements you need to integrate into your offers and what to do more of. The way to a profitable business is to figure out what you should do less of or stop providing altogether.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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