Serving Customers Profitably

When you are preparing offers for your customers think about these strategic options: It is your unique way to provide value that makes customers buy and it is what you choose not to provide that makes you profit. You can not be all things, to all people, all the time. The way to having happy customers is to think about what new elements you need to integrate into your offers and what to do more of. The way to a profitable business is to figure out what you should do less of or stop providing altogether.