Correct For Skewed Vision

Myopia is a refractive defect of the eye causing nearsightedness or shortsightedness. We have to correct for a skewed vision all the time. In marketing it can help us redefine what business we are in. If a buggy whip manufacturer in early 1900's would have defined its business as the "transportation starter business", they might have been able to make the creative leap necessary to move into the automobile business when technological change demanded it.