Sunday, June 28, 2009

Correct For Skewed Vision

Myopia is a refractive defect of the eye causing nearsightedness or shortsightedness. We have to correct for a skewed vision all the time. In marketing it can help us redefine what business we are in. If a buggy whip manufacturer in early 1900's would have defined its business as the "transportation starter business", they might have been able to make the creative leap necessary to move into the automobile business when technological change demanded it.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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