Thursday, April 9, 2009

Stay Close To The Key Issue

To be successful it is good advice to stay close to the strategic key issues or key initiatives of your customers and of your boss. In professional organizations the key issues usually revolve around cash flow and profitability. It's a much easier sell once you understand the customers situation in detail. Ask your customers (and your boss) what is most important to them and help them solve their key issue.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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