Friday, April 10, 2009

Certainty And Influence

Whenever you are trying to persuade someone you must know that in any interaction the person who is most certain will influence the other. That is why preparation is of uttermost importance. Knowledge of the subject matter as well as experience and time to reflect on the subject beforehand. The one who is best prepared often wins! Conclusion for persuaders; "Know thy stuff!"
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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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