Saturday, January 10, 2009

Should Want Need Must

There is an escalation process that takes place whenever we decide to do something. It goes like this; I should do this. -> I want to do this! -> I need to do this! -> I must do this! Can you hear the change in tone of voice in the progression? I suggest you deal with your shoulds and wants quickly and decide whether to upgrade them to needs and musts or else park them on the side or forget about them.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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