Wednesday, December 10, 2008

Connect With Heart And Hand

I have found that in politics as well as in business you first need to touch the heart of people before you can ask them for a hand. You need to establish rapport and trust with your constituency. In sales, when you can connect with the customer on an emotional level about his or her need, then your order is almost always certain. Why is this, you think? I think it is because people don't care that you know until they know that you care. Heart comes first!

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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