Wednesday, July 23, 2008

Marketing Is Lead Generation

Oftentimes the purpose of marketing is neglected or overlooked. Regardless of what you sell (and you are always selling something) the goal of your marketing effort should be lead generation. Are you calling on customers, advertising or using direct or online marketing? Give some thought to your own prospecting and marketing efforts. It is wasted if it is not properly measured and followed up. How could you improve the quality and quantity of your lead generation?

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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