Friday, November 9, 2007

Trust Is A Must

Trust and respect can only be earned. You earn it by a predicable behaviour when you consistently fulfill on your promises. I like the analogy of the emotional bank account. Some people will not give you credit to withdraw anything from them until you first make a deposit in their emotional bank account. This is equivalent to the 'Ethos' a speaker initially seeks to establish with his audience according to Greek rhetoric. Before Ethos is there (the deposit is made) they will not listen to the message; your 'Pathos' (what you have to say).

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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