Trust Is A Must

Trust and respect can only be earned. You earn it by a predicable behaviour when you consistently fulfill on your promises. I like the analogy of the emotional bank account. Some people will not give you credit to withdraw anything from them until you first make a deposit in their emotional bank account. This is equivalent to the 'Ethos' a speaker initially seeks to establish with his audience according to Greek rhetoric. Before Ethos is there (the deposit is made) they will not listen to the message; your 'Pathos' (what you have to say).