Tuesday, November 13, 2007

Make A Striking First Impression

The first impression process occurs every time you meet new people. Within the first four seconds, people pass judgment on you - looking for common surface clues. Then they spend the next 40 seconds to verify this opinion. Once the first impression is made, it is virtually irreversible. This is known as the 4 sec/40 sec rule. How you present yourself during these first 40 seconds is therefore one of the most critical factors to success in selling, making a presentation, meeting the board of directors, interviewing for a new job or dating a potential spouse.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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