Focus on the benefits to your clients. Think more about what you are giving your customers than what you are getting back in return. Figure out what is so special about your offering. What are your unique selling points (USP's)? When you have them identified you can confidently sell your customers on these benefits.
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About the Author
Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.
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Bottleneck Blog by Urban Gavelin © 2007-2011
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