Saturday, October 17, 2009

Try S.C.A.M.P.E.R.

SCAMPER is a checklist that helps you to think of changes you can make to an existing product or service to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking. Developed by Bob Eberle, the changes SCAMPER stands for are:
- Substitute - components, materials, people
- Combine - mix, combine with other assemblies or services, integrate
- Adapt - alter, change function, use part of another element
- Modify - increase or reduce in scale, change shape, modify attributes
- Put to other use -
- Eliminate - remove elements, simplify, reduce to core functionality
- Reverse - turn inside out or upside down

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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