Sunday, July 5, 2009

The Scarcity Principle

When a resource is scarce it is considered valuable. Gold, for example, is a relatively scarce metal and hence we consider it valuable and precious. You can use the scarcity principle as an influencing factor in your negotiations with others. It is a common marketing tool to use deadlines; "offer only valid to...", or "while stock lasts". Give some thought to how you can apply scarcity in dealings with your customers.

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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