Wednesday, May 6, 2009

In Persuasion - No Exaggerations

Don't exaggerate your claims when you are trying to persuade someone to your point of view. A modest approach, slightly understating the facts will be much more convincing. The Talmud says; “If you add to the truth, you subtract from it.” When you exaggerate, people generally become hesitant and suspicious. It is more likely that exaggerations will lessen your trustworthiness rather than enforce it. In persuasion, don't add to the truth!

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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