In Persuasion - No Exaggerations

Don't exaggerate your claims when you are trying to persuade someone to your point of view. A modest approach, slightly understating the facts will be much more convincing. The Talmud says; “If you add to the truth, you subtract from it.” When you exaggerate, people generally become hesitant and suspicious. It is more likely that exaggerations will lessen your trustworthiness rather than enforce it. In persuasion, don't add to the truth!