Friday, June 6, 2008

Keys To Marketing Communication

In your marketing communication material firstly, make it easy for the customer to say "yes" and introduce nothing she can easily repudiate. Keep the communication brief and to the point to evoke curiosity and make her want to know more. Minimize customer risk, make it safe to do business with you by offering guarantees, freebies or a customized approach. Over all in your customer communication, be personable and express your personality like a real human being. Good luck!

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About the Author

Urban Gavelin a native Swede with more than twenty five years of business experience. He has held positions as director of sales- marketing- and business development on Nordic, European and World Wide levels. Urban has lived and worked in Stockholm, London and New York, now works primarily with leadership development and sales training and is a credentialed coach. He has studied Executive Management at Lausanne Business School and Stockholm School of Economics.

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